Rio Secco Is Now Serket: What the Rebrand Actually Changed in Seven Hills

If you live in Seven Hills, you have probably driven past the course entrance on Grand Hills Drive a hundred times without giving the sign a second look. That sign now reads Serket, and the scorpion emblem beside it is new enough that a fair number of neighbors still hesitate before saying the name out loud. It is pronounced SIR-ket, and the story behind the change is more interesting than a fresh coat of paint.

The short version: the course at the center of our neighborhood has a new operator, a new brand, and a new pricing posture, while the Rees Jones routing and the Butch Harmon School are unchanged. The longer version is worth understanding, because the operator swap is what will shape what it feels like to play here over the next decade, not the logo.

What actually changed

Ownership of the land and the golf assets did not move.