Rio Secco Is Now Serket: What the Rebrand Actually Changed in Seven Hills
July 9, 2026
July 9, 2026
If you live in Seven Hills, you have probably driven past the course entrance on Grand Hills Drive a hundred times without giving the sign a second look. That sign now reads Serket, and the scorpion emblem beside it is new enough that a fair number of neighbors still hesitate before saying the name out loud. It is pronounced SIR-ket, and the story behind the change is more interesting than a fresh coat of paint.
The short version: the course at the center of our neighborhood has a new operator, a new brand, and a new pricing posture, while the Rees Jones routing and the Butch Harmon School are unchanged. The longer version is worth understanding, because the operator swap is what will shape what it feels like to play here over the next decade, not the logo.
Ownership of the land and the golf assets did not move. The course is owned by Vici Properties and operated by Cabot. The rebrand came from Cabot, which took the reins in a longer-term arrangement. In 2022, Cabot assumed the operations of Rio Secco and Vici's other golf courses under a 20-year agreement. In 2025, Cabot rebranded Rio Secco as Serket.
The name itself is a deliberate story. The new name pays homage to Serket, the ancient Egyptian goddess of protection, symbolized by a scorpion. This bold new identity reflects both the resilience required to master the course and the sense of guardianship Serket brings.
A few practical shifts residents will notice on booking pages and tee-time apps:
There is also a small piece of local lore behind why the name changed at all, and it is not the corporate press release. A head-pro conversation captured on a golfer community site suggested the ownership group had been paying a licensing fee for the old name and chose a rebrand over passing that fee down to players. He clarified the course is still under the same ownership along with Cascata. Apparently they paid a licensing fee for the old name so instead of paying the increased fee and passing that along to players, they opted to change the name. Treat that as color rather than gospel, but it lines up with what a lot of long-time members were told at the counter.
For residents who use the course as a weekly amenity rather than a tourist destination, this is the part that matters.
The design is intact. Open for public play since 1997, the Rees Jones-designed layout at Rio Secco Golf Club quickly earned acclaim as a player's course routed through steep canyons, desert washes and high plateaus overlooking Las Vegas. In 2017, the "U.S. Open Doctor" returned to refine his original creation to enhance playability and the overall Rio Secco experience. The three-part routing that longtime players talk about at Janelas after a round is the same three-part routing: six holes through steep canyons, six holes on a plateau overlooking the city and six holes in a broad desert mountain range.
The instruction program is intact. Serket is also home to the Butch Harmon School of Golf, where some of the world's best instructors help players refine their game. That is the single most valuable thing about the property from a resident-of-Seven-Hills standpoint. Having a top-tier private instruction operation five minutes from your driveway is a genuine amenity, and it is the piece of the puzzle most likely to survive any future operator change.
The clubhouse restaurant is intact. Janelas Restaurant & Bar is still open to the public and still runs breakfast and lunch, which is worth remembering on the Saturdays when the Strip-side brunch spots have a ninety-minute wait and you would rather walk into a room where the server already knows your order.
The tournament pedigree is intact. The course has hosted the annual Tiger Woods Jam and other charity and competitive events including the VegasGolfer Pro Showdown. Expect Tiger Jam programming to continue under the new name.
Here is the thesis worth carrying past the last paragraph. Rees Jones designed the course, but a course is only as good as the outfit maintaining it, staffing the counter, and setting the pricing model. For roughly two decades, Rio Secco was a Caesars asset, run inside a resort-golf portfolio that answered to hotel occupancy and comped-play dynamics. Cabot's approach is different. It is a golf-first operator with a resort and residential portfolio, and its stated strategy is to market properties as branded destinations, not as amenities of a casino.
That is why the dynamic pricing model reads the way it does. That is why Serket and Cascata are being packaged together on the same booking calendar. That is why the marketing language has moved from casino-adjacent to design-forward. For Seven Hills residents, the practical read is:
Long-term, Cabot's twenty-year operating window is the number that matters. It tells you the practice tees will keep getting invested in, and the greens will keep getting the sort of attention that produced the 2017 restoration. That is a quieter kind of good news than a rebrand, but it is the one you will feel every time you tee off at the sixth.
The rebrand is a good excuse to zoom out and remember what else is within a short walk or a five-minute drive from most Seven Hills doorsteps. The community was built around the course, but the parks and the loop trail are what most families actually use on a Sunday afternoon.
None of that is new. That is the point. The parks and the trail were here before the sign changed and will be here regardless of whichever hospitality group is running the clubhouse a decade from now. The steady infrastructure of the neighborhood is what makes Seven Hills feel like Seven Hills, and the Serket rebrand is a good moment to notice how much of that steady infrastructure has quietly stayed the course.
If you are new here and reading this because you googled the name on the new sign, welcome. The scorpion is not a warning. It is a rebrand. The course is still the Rees Jones layout your neighbors have been playing since 1997, and Janelas is still worth stopping at for a late breakfast after eighteen holes. The best way to introduce yourself to the neighborhood is to book a tee time in the off-season, walk the 2.6-mile loop at sunrise, and let Sonata Park handle a Saturday morning.
If you have lived here for years and are simply annoyed that you have to retrain your muscle memory when you say the course name at a dinner party, the good news is the underlying experience is the same. The name changed. The routing did not.
When the time comes to think about what your home in Seven Hills is worth in a market where the neighborhood's anchor amenity is being repositioned under new operators, Prescindia Misch is the local advisor to call. Request a private consultation for a discreet, concierge-level read on your options.
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